Being an authority, you should share custom content that relates straight to your audience. You can utilize article, videos, blogs, and infographics to illustrate your point. This content you show to them should enable them to in some manner, for which you can ask their opinions on a certain subject which allows you to further connect to them. While there may not be any financial profit from this sort of interaction you are constructing a solid relationship with the audience.
http://bluecatmedia.blogspot.co.uk/2016/01/getting-your-social-media-sorted-for.html
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